Pharma
Progress

A new virtual event from BresMed and Cello Health

Embedding patient journeys into clinical and commercial planning, for more focused decisions and improved patient outcomes

Wednesday, 21st April 2021

Two-hour event starts 08:00 New York / 13:00 London / 14:00 Zürich

  • Attendance open to commercial and insight professionals in the healthcare and pharma industry
  • Listen to inspiring patient, agency and market-leading, pharma-side speakers as they share their insights and experience
  • Live Q&A - pose your own questions and comment via the live chat function
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Jon Williams, CEO

"BresMed and Cello Health are delighted to host a new joint global Pharma Progress conference. The first in a series of virtually enabled, short and focused events dedicated to highlighting some of healthcare's most imperative challenges and discussing the most relevant innovative solutions to address them."

Jon Williams, Group CEO

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Event overview

Increasingly a mainstay of clinical and commercial planning, we explore how the patient journey is influencing decision making in pharma, whether the patient voice is being clearly represented and how this is impacting patient outcomes. At a time when there are intense healthcare challenges and a reprioritization of health budgets, we also look at whether COVID-19 has fundamentally changed the patient journey, and the implications for pharma.

Attendees will hear about

  • The needs of patients in complex markets, and how the patient voice is being interpreted
  • How the patient voice can impact commercial decision making
  • How COVID-19 is impacting the patient journey and implications for pharma

Agenda

Two-hour event starts 08:00 New York / 13:00 London / 14:00 Zürich

Introduction and Overview

Jon Williams

20 mins

Hearing the patient voice: are we really listening?

Ceinwen Giles

Chair, Patient and Public Voices Forum, NHS England Cancer Programme; Director of Partnerships and Evaluation, Shine.

Starting with patients in mind - how do they feel their needs are being heard? What is working well and how pharma and healthcare can improve.

Ceinwen Giles

30 mins

Journey into the unknown: does the patient journey inform better strategy and enhance patient outcomes?

Daniel De Schryver

Patient Engagement & Advocacy Lead, Europe, Middle-East and Africa, Janssen.

Vincent Lévêque

Head of EMEA Marketing & Operations at Novartis Gene Therapies, Novartis.

How the patient journey and voice are finding new meaning in pharma. We explore the challenges and opportunities from the perspective of two leading pharma companies.

Daniel De Schryver Vincent Leveque

10 mins

Break

25 mins

Has COVID-19 fundamentally changed the patient journey?

Angie Wheeler

President, Patient Insights, Cello Health.

Emerging trends in how COVID-19 is impacting patient journeys and implications for pharma.

Angie Wheeler

15 mins

Q&A

Opportunity for attendees to ask questions directly to speakers and panellists.

Close

Jon Williams

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Apply

Access to this event is restricted to pharma-side commercial and insight professionals in the healthcare and pharma industry. Please provide a valid healthcare/pharma company work email for verification. Once your application for a free place has been reviewed you will receive notification via email with a link to the online event.